About Us


thumbnailHolly Fling Austin


Prior to founding ECO Systems Analysis LLC, Holly was responsible for the sustainability aspects of underwriting and asset management for the southeast assets of Cherokee Investment Partners, a brownfield investment fund with more than $2 billion of assets under management. Holly focused on both corporate and project performance – developing metrics and goals, implementation tools for asset and project management, and messaging related to sustainable development and corporate responsibility for investors and external audiences. Prior to Cherokee, Holly worked with the University of Florida and the U.S. Geological Survey to develop policy recommendations for large-scale ecosystem restoration projects, focusing on the Everglades Restoration.

Holly holds a BA with honors from Harvard University in Environmental Science and Public Policy where she was a NCAA scholar-athlete on the Harvard-Radcliffe Crew and a Masters of Environmental Management from Duke University’s Nicholas School of the Environment. Holly has served on the Management Committee of the Urban Land Institute’s Triangle District Council and the board of the Triangle Chapter of the U.S. Green Building Council.

Holly is a fitness instructor at her local YMCA and lives in Raleigh with her husband Roger and newborn daughter, Taylor.


thumbnailRoger M. J. Austin

Founder and Principal – BigEasy Ventures, LLC

Prior to founding ECO Systems Analysis, Roger started a real estate investment firm (BigEasy Ventures) in 2008, focusing on acquiring, renovating and repositioning under-utilized and/or distressed residential real estate in the Triangle area of North Carolina. BigEasy Ventures controls a $6 million portfolio of largely student and small multi-family properties and utilizes a disciplined “buy-and-hold” investment approach.

Roger is intimately familiar with several third party green certification standards, including US Green Building Council’s LEED-for-Homes, EPA Energy Star and the National Association of Home Builders’ National Green Building Standard, having served as green certification project manager on the construction for his own home.  The house, which was completed in May of 2011, was certified at the “Gold” level under both the LEED and NAHB programs.

Prior to founding BigEasy Ventures, Roger conducted environmental project assessments for OPIC (Overseas Private Investment Corporation) and also conducted capital market research and provided strategic investment analysis and client relationship services for a boutique wealth management firm.

Roger holds a BA from Yale University in Economics and Environmental Engineering and a Masters of Environmental Management from Duke University’s Nicholas School of the Environment (Merit Scholarship). Roger is an active member of the Triangle District Council of the Urban Land Institute (ULI) and has served on the Residential Committee of the Triangle U.S. Green Building Council. Roger lives with his wife, Holly, newborn daughter and excitable Labrador Retriever in Raleigh and enjoys tennis and triathlons.